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A Team That Unites The World

Qatar Airways & FC Barcelona

FC Barcelona has chosen Qatar Airways as the first commercial shirt partner in the club’s 114-year history.

In a campaign to celebrate this partnership, we visit a fictional island home for the global supporters of the Blaugrana: the Land of FC Barcelona.

On the island you’ll find fans from every corner of the planet living alongside current players and former Barça legends. It is a place with red and blue running through its veins, where people share a love for the beautiful game.

With Qatar Airways as its proud airline, it is home to a team that unites the world.

The Big Screen

Welcome to the Land of FC Barcelona

  • Striker & Taxi Driver

    GARY LINEKER

    Joining the club in 1986, Gary Lineker’s goals helped FC Barcelona win the Copa Del Rey and the European Cup Winners’ Cup. Today he anchors sports broadcasts for the BBC and Al-Jazeera. But Gary is no stranger to being in the driving seat as he also runs a taxi company in the Land of FC Barcelona.

  • Striker & New Arrival

    NEYMAR JR

    Only 21 years old, Neymar Jr is already the star of the Brazilian national team. With a sharp footballing brain and a roster of skills and tricks – including his trademark ‘Rainbow Flick’ – he is a recent arrival in the Land of FC Barcelona. And he has a stamp in his passport to prove it.

  • Fan & Dog

    RONDO

    It’s not just the humans who like their football in the Land of FC Barcelona. This little guy is pretty keen on the game too. In fact, he is named after Barça’s classic training and warm-up drill. He has a particularly dogged playing style. But Rondo’s bark is worse than his bite.

  • Fan & Puppet

    MARIONETTE MESSI

    A well-known citizen of the Land of FC Barcelona, entertaining fans on match days with his impressive football tricks, Marionette Messi is not your everyday puppet. Despite his skill on the ball, he has never signed for a club due to suggestions that he comes with too many strings attached.

  • Fan & Legend

    AVI DEL BARCA

    With his unmistakeable appearance, the Avi del Barça (Grandpa of Barça) is a famous face in the Land of FC Barcelona. He started life as a newspaper cartoon in 1924 and became so popular that a statue was raised in his honour. You can see it at La Masia – the former Barça youth training ground.

  • Striker and Dance Instructor

    Lionel Messi

    One of the finest players in the world, Lionel Messi arrived in the Land of FC Barcelona at the age of 13. He has scored over 300 goals for the club, testament to his incredible balance and movement on the ball. Which is also used as inspiration at the FC Barcelona School of Performing Arts.

  • Fan & Cabin Attendant

    Julieta

    The star of our film, Julieta, comes from the Land of FC Barcelona. A cabin attendant with the world’s 5-star airline, she speaks English, French, Catalan and Spanish and loves to meet people from all across the world. But she always enjoys flying back to the badge-shaped island she calls home.

  • Defender & Passport Control Officer

    Gerard Pique

    Born into the Land of FC Barcelona, Gerard Piqué was registered as a club member at birth. Since returning from Manchester United in 2008, he has formed a key part of a solid Barça defence, ready to stop anyone who tries to get past. Luckily, he is a little more friendly at passport control.

  • Captain & Protector

    Carles Puyol

    Puyol is the rock around which the FC Barcelona defence is built. Club captain since 2004, Puyol is known across the Land of FC Barcelona for his powerful headers. He’s used them to score vital goals for club and country. And they’re also useful when it comes to taking on errant flowerpots.

  • Midfielder & Artist

    Andrés Iniesta

    A long-standing citizen of the Land of FC Barcelona, Iniesta has played more times for Barça than anyone else. He has won 20 titles with the club and scored the winning goal in the 2010 World Cup final. So when they call him an artist, they’re not just talking about his mural-painting skills.

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  • Behind the scenes in the Land of FC Barcelona

    Iniesta gets his hands (and clothes) dirty on-set.

  • Behind the scenes in the Land of FC Barcelona

    Filming in Doha at Qatar Airway's new HIA Terminal.

  • Behind the scenes in the Land of FC Barcelona

    Piqué getting into character in the studio.

  • Behind the scenes in the Land of FC Barcelona

    Bringing a global crowd to the streets of Barcelona.

  • Behind the scenes in the Land of FC Barcelona

    After a long day's filming Mascherano is ready for his lie-flat bed.

  • Behind the scenes in the Land of FC Barcelona

    Gary Lineker and Julieta relax between takes.

  • Behind the scenes in the Land of FC Barcelona

    Spirits are high on location in the Nou Camp. Even at 4am.

  • Behind the scenes in the Land of FC Barcelona

    Messi shows off his moves at the School of Performing Arts.

  • Behind the scenes in the Land of FC Barcelona

    The F-shaped park at the centre of the island.

  • Behind the scenes in the Land of FC Barcelona

    Puyol unleashes another powerful header.

  • Behind the scenes in the Land of FC Barcelona

    Iniesta and Sergio's artistry in action.

  • Behind the scenes in the Land of FC Barcelona

    The Departures area of HIA airport in Doha doubled as Arrivals.